This is a huge step for the fashion industry, as it opens up a whole new world of possibilities for designers and models to showcase their creations. It also allows for a more immersive experience for the viewers, as they will be able to explore the designs and collections in a three-dimensional space.
Miami Fashion Week is one of the most prestigious fashion events in the world, and this new partnership with High Fidelity is sure to take it to the next level. We can’t wait to see what the future of fashion holds in store for us!
MFW will be launching a virtual L’Atelier at the MFW in London, which is set within the Metaverse Group’s Fashion Street Estate in the platform’s Luxury Fashion District, on June 3. The store will provide visitors with the opportunity to join for a non-fungible token (NFT) whitelist and unlock content, including a 3D fashion show, an art gallery, and a virtual fitting room featuring MFW garments from past seasons.
During the virtual MFW, there will be a variety of fashion shows, one of which will be presented in collaboration with DressX and Kollectiff. Avatar models and a marketplace for virtual goods will also be available.
The event, which took place at the Beijing International Fashion Week, was organized by Metaverse Group and featured items from high-end designers including Guo Pei and Tamara Mellon. The fair sought to bring designers, journalists, buyers, beauty experts, influencers in Asia and vendors together under one roof.
High Fidelity is a leading provider of virtual reality technology, and has been used by major brands such as Coca-Cola, Nissan, and Red Bull. This is the first time that the company has partnered with a fashion week.
“The Metaverse is the perfect platform to showcase fashion in a completely new way,” said High Fidelity CEO, Philip Rosedale. “This is just the beginning of what’s possible when you combine fashion and virtual reality.”
“We are very excited to be partnering with High Fidelity for this event,” said Metaverse Group CEO, Eric Gu. “This is a great opportunity to show off the potential of the Metaverse platform to the fashion industry.”
The Metaverse Group is a consortium of leading companies in the virtual reality space, including High Fidelity, 6D.ai, and Decentraland. The group is dedicated to building the infrastructure needed to power the Metaverse, a decentralized virtual world.
Digital Fashion is a term used to describe the convergence of fashion and technology. It is a movement that is rapidly gaining traction in the fashion industry, as more and more designers are experimenting with new technologies to create innovative, one-of-a-kind garments and experiences.
The Miami Fashion Week x High Fidelity partnership is just one example of how digital fashion is changing the way we think about fashion. We can’t wait to see what else is in store for us! Check out other fashion brands here that sell dresses and jeans here.