Fashion for men is an ever-evolving and ever-growing industry. There are always new trends emerging at any time. Others fade. Some brands and trends seem to last forever, but others change all the time. A band was a way for teenagers to find something to do 30 years ago. Now, a brand is what they do.
It feels like every day there are new streetwear brands. Unfortunately, most of them fail. Some make it for a while, but every once in a while a brand emerges that grabs our attention with a combination of quality design and mythic reputation.
Today, brands are globally connected. A small Japanese brand of denim or a New York t-shirt business can be wildly successful without ever having a release. It takes a celebrity endorsement and reliable international postal services.
Australia is no exception. Australia is producing amazing brands that have a global appeal. It is difficult to keep up with all the great creators who are pushing fashion and streetwear forward, just as brands have been rapidly changing.
We’ve created this list of eight men’s brand that we believe are ready for big 2022. While some brands have been around for awhile, others are just starting to make a mark. We couldn’t ignore them due to their resurgence.
Continue reading to see the 2022 breakout brands.
Man-Tle, a Perth brand, draws inspiration from the rugged Australian landscape in order to create hard-wearing, minimalist, high-quality clothing. The brand sits firmly at the intersection of workwear and gorpcore and has a heavy dose Japanese-style silhouettes–afterall, its clothes are made in Japan. Although Man-Tle is still around for a while, I believe this year could be their big year. As a matter of fact, I love any brand that makes a purple snorkel coat that is more durable than the raw Japanese denim. — Charlie Calver, content editor
Your New York Friends
Although it was officially launched in 2018, the announcement was made in 2020. The fashion collective was founded by Kerby Jean-Raymond (Pyer Moss designer), in partnership with Kering. It aims to create a diverse range of designers for the future. Theophilio and Head Of State are just a few of the many designers that are making waves and are expected to continue growing in popularity this year. Jean-Raymond is doing what he says he will, after a few years of much talk about the need to change the industry and make it more inclusive. Jake Millar, editor
Corridor has been around since 2013 and I believe they are ready for 2022. This brand, based in New York, channels classic Americana with some interesting shapes and silhouettes. They also mix traditional patterning with unusual materials. The emphasis they have placed on texture adds an extra dimension to the overall vibe. Flannel is my favorite fabric. Mahalia Chan, head of digital growth
ERL’s name might have been mentioned in 2021, but the clothing “project” is poised to continue its fashion tour de force for the next year. ERL is the brainchild Eli Russell Linnetz, a photographer who also worked with Lady Gaga and Kanye West (remember Kanye’s 2016 ‘Fade’ music video with Teyana Taylor?) Linnetz’s masterwork. Its meticulously made, home-pun garments have a effortless edge. They include soft knits, puffer jackets, and shirts with psychedelic prints. ERL was seen wearing the knitted cape of the brand to the 2021 Met Gala. It was made from a thrift-store quilt. This is the fashion we hope to see in 2022. Jonah Waterhouse is a fashion assistant and news assistant.
Jam, a streetwear brand originating from Los Angeles, is the brainchild of Sam Jayne. Jam was first discovered by me when I saw a t-shirt with a large ceramic pot and blown-out graphic. But I fell in love with Jam’s tongue-in-cheek take on formal clothing. The brand’s graphic designs are quirky and appealing, with themes such as gardening, geology and alien hunting. A standout sweater made from alpaca wool with a large graphic of rocks at the front is a sweater. Jam has already collaborated with Arc’Teryx, and each collection is stronger than its predecessor, so it’s a great chance that bigger things will be coming in 2022. — Charlie Calver, content editor
A Type Of Guise
No matter how hot it gets in Australia, I think a good knit is the foundation of any men’s wardrobe. That’s why A Kind Of Guise is my favorite brand. German label A Kind Of Guise puts all the focus on great basics and elevates them with high quality fabrics. AKOG makes classics look amazing, whether it’s a regular houndstooth shirt in peach-toned Italian Wool or the reinvention and re-design of the kimono/cardigan in curly merino Wool (talk about a conversation starter). (A curly-wool six panel cap in berry? It’s not something you would read. They’re going to have an amazing year. Maybe it’s because I intend to buy lots of it myself. Mahalia Chang, head digital content and growth
Jody Only, a Sydney-based company, was first recognized for its creation of Post Malone’s elaborate cowboy hats. This was at a time when all things Country were a big deal in hip-hop. Drawing heavily on skate and hardcore influences in its iconography, founder Roman Jody has now applied that concept to his debut collections, featuring party shirts, velvet tracksuits and graphic tees inspired heavily by turn-of-the-milennium counter culture. Although he’s been in the limelight a few times, I believe this will be his breakthrough year in mainstream fashion. Brad Nash, Head of Brand
Closed’s womenswear brand has been making waves in this industry for a while, carving out the Scandi basics niche. Their menswear division is going to be a huge success, I believe. The pieces have interesting colour combinations and are cut-to the-body shapes. They’re both funky and timeless without being too serious. You can also experiment with new styles without spending too much. It’s possible to get around it. Mahalia Chang, head digital content and growth