A fashion show is a great way for brands to get press attention and buyers interest. However, a poorly executed show can cause serious damage and turn off the industry insiders quicker than you can say “Werk It!”. It is crucial to have the right team of experienced professionals who are able to manage all the moving parts that lead to a runway show of 15 minutes or a presentation of 45 minutes.
Here are seven fashion show errors that will guarantee disaster, fresh off the heels MBFW
Bad Model Casting
We are able to spot rookie castings because we have years of experience in fashion show production. Never hire models using a comp card. It is important to view the runway walk or mannequin pose of each model and compare it with other models. Models are known for using creative math to list their heights. Photos often include heavy editing so live casting is required.
Not To Schedule a Proper Fitting
Model fittings are crucial to the success and longevity of any fashion show, whether it is runway or presentation. You can determine which pieces will fit with which model, make last-minute alterations and make line changes. Long gowns should be hemmed carefully. Your models shouldn’t trip on the runway. It’s a great time to explain to models the runway mood, the call time, and what they should have in their model bag (e.g., color and style of their underwear). ).
Not Having Enough Dressers Back Of House
Do you remember ever seeing a fashion show with a lot of pauses between looks or queuing? This is usually a sign that the model’s wardrobe was not up to standard. Dressers should also be shown how to properly tie or enter jewelry or clothing that has complicated straps.
Front Of House Lanket Not Available For Last Minute Arrivals And Key Media
Celebrities and editors are known for arriving late for shows. It is essential to train your front-of-house staff on how to deal with the unexpected. It is a skill that requires careful timing when filling rows. You risk leaving VIPs without seats. Too soon and your VIPs will be without a seat.
A Scam Invite
The invitation is the first impression of your event. A poorly designed invite will discourage media and buyers from attending. You can use a digital invitation if you have a limited budget. Keep it simple. Avoid using pixelated images. To ensure inclusion on the invitation, show sponsors must provide a vector logo or 300 DPI image.
Failing To Do a Run-Through Of The Show
A run-through is a final opportunity to give direction to models on their walks and moods, check music/lighting queues and deal with any problems with pieces as they walk down the runway. One time, our team was able to catch a model wearing see-through underwear in a Mercedes Benz Fashion Week run-through. We were able fix the problem quickly by purchasing nude men’s shorts from a local drugstore. If time is short, you don’t need to do a complete run-through. However, it is important to have a quick sound and lighting check.
Shoes That Do Not Fit Models
Designers often try to cut costs by using brand partners to purchase footwear or limit their sizes. You need shoes that fit the models if you want the show’s flow to be smooth. Too big shoes can cause wobbly walks, while too small shoes can lead to unattractive runway photos and an audience that is not paying attention. Avoid wedges and any other shoes that can give models a “clompy walk”.
These 7 mistakes can be avoided and you’ll be on your way to a show that shines brightly for the brand and clothes.