These are the 2022 labels you need to be aware of: From next-generation couturiers to bright young people, modern menswear icons to Queen Phoebe Philo…
1. Andrea Brocca, a Bright Young Couturier
It’s not easy to break into the elite world of couture, but Andrea Brocca, a 25-year-old Italian/Sri Lankan designer, has made it a thrilling journey. He not only completed his studies at the prestigious Ecole de la Chambre Syndicale de la Couture Parisienne, but he was also awarded Guinness Book of Records’ youngest couturier age 16. He has since worked for Temperley and Prabal Gurung as well as Ellery, Bottega Veneta, and dressed everyone from Lady Gaga and Rina Sawayama.
He released his debut collection at Paris Couture Week this year, which is entirely made from deadstock fabrics like silk moire, organza, and sustainable leather. It has been picked up many a Vogue cover, and even a celebrity, including Jourdan Dunn who wore the spiral rose gown to December’s 2021 British Fashion Award. Keep an eye out for more.
2. Conner Ives, The Upmarket Upcycler
Conner Ives was already a stockist in several London boutiques before he graduated from Central St Martins. He also dressed Rihanna and Adwoa Aboah, who later bought him after he graduated to help launch Fenty. Conner Ives, a finalist for the LVMH Prize, has only been focusing on his own designs since this summer. This includes ready-to-wear as well as evening wear made from discarded fabrics in a variety of beautiful rainbow colors. Look no further if you are looking for some sartorial joy.
3. Day 6: The Affordable Dress Label
Are you looking for a new, flirty ‘fit? Day 6 London, a new label that launched in June 2021, focuses on fun and sexy prints at a reasonable price. All pieces are designed, manufactured, and shipped from the UK. This means that there is minimal waste. Summer party staples are the ruched mesh minis, and slit front flares.
4. Maximilian Is a Rising Star
Maximilian Davis is the name you need to know if you want to be a fashion insider. Maximilian Davis, a London College of Fashion graduate, launched Maximilian in 2019. He has seen success through the epidemic, with Naomi Campbell and Rihanna all wearing his designs. The brand’s searches increased by 49% month-on-month after Michaela Coel wore a cut-out back dress to her Baftas appearance in April. Maximilian will be the biggest star in 2022, so mark our words.
5. Basic Rights: The Shirting Experts
Basic Rights is the London label that specializes in chic and utilitarian menswear. It was founded by Freddie Cowan, The Vaccines guitarist, in 2016. It has been loved by everyone, from Robert Downey Jr. to Sacha Baron Cohen to Idris Elba. Basic Rights specializes in stylish shirts that look five-star, but cost half the price. Basic Rights uses fabrics from limited end-of-roll production lines of high-end brands_’ production lines. Basic Rights also plants a tree for each item they sell. What’s not love?
6. Saul Nash Is The Sportswear King.
London’s menswear scene has been experiencing a revival, and Saul Nash (29), is a choreographer and designer. His thoughtful designs bridge the gap between luxury and sportswear by combining zippers and technical fabrics with flowing silhouettes to create pieces that are comfortable to wear. He was a semi-finalist in the LVMH Prize, a Newgen recipient, and a finalist in the International Woolmark Prize 2022. His second collection, which he presented at London Fashion Week, September, was a vibrant collection that is a must-have for casual wear enthusiasts.
7. Labrum London, The Edgy Experts In Tailoring
Foday Dumbuya, a Sierra Leonean-born and London-raised man who was Nike- and DKNY-trained, founded Labrum London in his living room in 2014. He set out to create modern menswear that combines British and West African heritage. The September SS22 London Fashion Week show was a big success. It featured a performance by the African band Balimaya Project, and tie-die unisex tailoring that was created in partnership with artisans from Sierra Leone. Labrum is a brand you should know if you don’t already.
8. Louisa Ballou Is One Of The Coolest New Cossies
Are you looking to show off your holiday style? Louisa Ballou is a super-sexy Nineties-inspired swimwear label. Her tropical prints, cut out silhouettes, and signature spherical hardware has already been a hit with Megan Thee Stallion, Kylie Jenner, Kendall Jenner, and Bella Hadid.
9. Bea Bongiasca: The colorful bling
We learned the power of dopamine dressing in 2021 by embracing colour in our wardrobes. It’s time to bring the rainbow to your bling in 2022. Bea Bongiasca is the coolest name in colourful jewels. Central Saint Martins’ graduate creates sculptural, stackable pieces out of stone and pastel-hued enamel that will brighten even the darkest January days.
10. Mashu Is a Vegan Bag Brand
The luxury and style of a vegan leather handbag brand used to be sacrificed. But that is no longer the case. Mashu launched in 2017. It creates sculptural bags inspired from art deco interiors or Cycladic architecture using leathers made of deadstock fabrics, pineapple and cactus, and repurposed wooden. It’s cool to be kind.
11. D’Accori, The hot heel
D’Accori, a London-based brand of heels, is a must-see if you are familiar with Amina Muaddi. Although it was only launched in 2021, the metallic platform’s high-heeled party shoes have been worn by Megan Fox, Lady Gaga and Ariana Grande. Go to the disco.
12. The Brand Yet To Be Launched…
Phoebe Philo will release her namesake label this year. Philophiles are already buzzing. Keep an eye out for Celine lovers…